CLEAN. BEAUTIFUL. INTEGRAL TO THE SYSTEM.
Beauty and household care provide structure and boost well-being and self-esteem, especially in uncertain times. The importance of the industry for Germany, with domestic and export sales of €34.6 billion, is sometimes underestimated: it is much more than just a consumer sector. With a comprehensive product portfolio, it accompanies millions of people every day, creates quality of life and secures over 500,000 jobs along the value chain. Through research and development, more than 1,000 SMEs and around 60 large companies are continuously driving innovation, from vegan formulations and low-water, resource-saving recipes to recyclable packaging solutions. The industry is making Germany fit for the future but is struggling with high regulatory pressure. In doing so, it combines economic strength with social benefits – and acts as a stabilising factor in challenging times.
