to the German Cosmetic, Toiletry, Perfumery and Detergent Association
Market Data 2018
conducted by zukunftsInstitut, is published.
Management Summaries of the studies "The new beautiful" and "The new clean" can be found on the Microsite
New appreciation of an often underestimated activity The IKW study on the psychology of home care explains what cleaning, wiping etc really mean to people.
