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TikTok Undisguised
Anyone dealing with young people today cannot avoid one topic: TikTok. No other social platform currently casts such a spell over young people. With ‘TikTok undisguised’, IKW is focusing on social media for the second time after ‘Insta undisguised’ and investigating the role this platform plays in the lives of Gen Z. What fascinates young people about TikTok? How does TikTok influence the process of self-discovery, and which topics are particularly relevant?
It turns out that TikTok is not just new and exciting. Rather, the platform takes on important functions in the lives of young people. While Instagram primarily helped young people to stage a perfect dream world, TikTok is seen as more authentic and closer to reality. Young people trust TikTok more than any other social platform and use the recommendations and tips given here to further optimize themselves and their own mindset.
The results of the indepth-psychological representative study were conducted by Lönneker & Imdahl in 2024