The member companies of the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) are close to consumers, and consumer needs and the improvement of wellbeing take centre stage in their activities. In this connection beauty care products help people to look good and stay healthy. Home care products support the cleaning and care of homes, clothes, shoes and vehicles and contribute towards not only preserving their value but also an atmosphere of wellbeing and health. What is more: body care products and detergents “fulfil dreams, bolster people up and ensure recognition and self-consciousness”, as a recognised market researcher recently stressed at an IKW press conference.
As a result of professional market development by our members, the products of the beauty care and home care industry constitute an important pillar of private consumption in Germany.
Information about the Beauty Care and Home Care Product Market can be downloaded as a PDF file here.