The results of a current IKW survey show which service Germans would like to use first after the hairdressers reopened. When the hairdressers are allowed to open again in Germany on May 4th, a dry spell ends for many. After the salons had been closed for weeks, short haircuts had grown out,... Read more

Consumers are currently wondering how they can protect themselves and their families from infection with the coronavirus. Among other things, there is uncertainty about how the viruses can be transmitted. According to the current state of knowledge, the experts at IKW assume that a transmission by... Read more

We cannot imagine our daily life without detergents and cleaning agents, hair shampoos,... Read more

A new serum with active ingredients from grapevines or rather the BB cream for an even... Read more

For more than 100 years mineral oils (also called paraffins) have been applied in cosmetic... Read more

Time and again there are questions concerning the full residual emptying of cosmetic... Read more

The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) publishes the... Read more

For young men, a beard is much more than just facial hair. Having a beard separates the... Read more