Annual Report 2024.2025

supports. advises. represents.

IKW, The German Cosmetic, Toiletry, Perfumery and Detergent Association, supports, advises, and represents more than 470 member companies in the beauty and home care sector. We answer questions related to personal care, cosmetics, detergents and cleaning products and we are available as a reliable contact for all societal groups.

Situation

In an interview, Gabriele Hässig, IKW President, and Georg Held, IKW Vice President, explain the economic situation of the industry and the current challenges facing member companies.

To the Interview

Economic development

Even in difficult times, people value a well-groomed appearance and a beautiful home. In 2024, Germans spent a record-breaking 34.6 billion euros on beauty and home care products both at home and abroad. However, the economic situation for companies remains difficult in 2025.

Further Details

Medium-sized business activities

85 per cent of IKW member companies are SMEs. IKW places a special focus on advising and promoting them.

To the activities

Activities

Sustainability – responsibility through proximity

Sustainability means fulfilling current needs without compromising the environmental, economic and social potential of future generations. IKW members have been facing up to this responsibility for a long time.

Sustainability activities

IKW studies – a comprehensive view

The world is changing - rapidly, continuously and sometimes contradictorily. The studies by renowned market research experts commissioned by IKW highlight social trends using the example of beauty and home care.

To the studies

In dialogue – for the industry

IKW advises and supports its member companies with a wide range of event formats such as conferences, seminars, briefings and workshops. It represents the sector in dialogue with authorities, politicians, the media, consumers and industry.

Event insights

Beauty Care

Cosmetic products not only make life more beautiful. Many products contribute to health and well-being. Whether it's toothpaste, shampoo and face cream or deodorant, hair gel and sunscreen - cosmetics come into contact with the human body and are used by most people on a daily basis. This proximity creates an intensive need for information, which IKW fulfils openly and transparently.

To the Beauty Care topics

Home Care

A clean home and well-groomed clothes make a decisive contribution to quality of life. Above all, it is about feeling comfortable within your own four walls and in your own (second) skin. In addition, the aspects of health, value retention and sustainability play an important role in household and clothing care.

To the Home Care topics

About IKW

Here you can find out more about facts & figures, tasks, objectives and range of services, as well as the structure, cooperations, member companies and employees of IKW.

Information on IKW