Market of Personal Care Products (at retail sales prices) in million EURO

Product categories 2007 2008 2009 08/09 +/- % Hair care 2.978 3.049 3.048 0,0 Skin care 2.889 2.926 2.973 1,6 Decorative cosmetics 1.247 1.334 1.438 7,8 Oral hygiene 1.309 1.319 1.329 0,8 Ladies’ perfumes/fragrances 965 974 985 1,1 Men’s cosmetics 884 881 885 0,5 Bath & shower products 817 840 849 1,1 Deodorants 645 681 689 1,2 Soaps & syndets 211 214 220 2,9 Other personal care products *) 384 393 412 4,9 Total market 12.328 12.610 12.829 1,7

*) Baby care, foot care, intimate hygiene, powder, depilatories, etc.

Source: IKW
Date: December 2009

For more detailed market data for product categories please contact market research organisations like: Gfk, Nielsen, Drotax

For market data for Western European countries please click on Colipa.

For market data for selected countries please click on gtai, mintel.